http://insights20.com consumer insights reloaded Thu, 17 Jul 2008 17:46:15 +0000 http://backend.userland.com/rss092 en There is a short op-ed article from Abi Fuller of Acumen Fieldwork in a special insert "Fieldwork in focus" of Research Magazine. The article is called "If you want to know, ask a virgin". Although it was written in the context of traditional focus groups, it resonates well for quantitative ... http://insights20.com/2008/07/17/ask-a-virgin/ Kudos to John Zogby to respond with a lot of humor. According to John, they called 6,000-7,000 people for a sample size of 850 respondents. If it's true, that's rather good... In the meantime, AAPOR investigates...Share This http://insights20.com/2008/01/18/john-stewart-on-polls-and-respondent-cooperation/ In a recent post, I expressed my skepticism about the fad of branded social networks, where marketers expect people to "engage" into "authentic conversations" with a toothpaste or a new checking account. The Wall Street Journal's Emily Steel covered the topic today. While Emily's article is a nice ... http://insights20.com/2008/01/15/be-useful-or-bribe/ Merrill Dubrow lists four reasons why the market research business is broken: 1. Length of questionnaire 2. Boring, repetitive, poorly written surveys 3. Declining cooperation rates 4. Great variation in ... http://insights20.com/2007/12/06/what-can-we-do-about-it/ Ray points to an interesting post from Pete Comley about what he calls "Peak Panel" in reference to "Peak Oil". Pete Comley is one of the researchers that inspires me most for his original thinking. I can't recommend enough the reading of his paper "the game we play" ... http://insights20.com/2007/10/06/maybe-a-panel-peak-but-no-peak-yet-for-survey-takers/ At first, this sentence doesn't make so much sense… But it's more or less the kind of things I have been hearing in the past few months. I give you the logic: online communities and social networks have never been so popular, and people go increasingly online to ... http://insights20.com/2007/09/25/kids-like-to-party-so-lets-build-some-walls/ Bacn vs Spam Originally uploaded by jted I like new words when they help understand a new concept. The concept of "bacn" needs to be understood by anyone involved in e-mail marketing, which, with 50% of market research being conducted via online access panels, ... http://insights20.com/2007/09/23/the-word-of-the-day-bacn/ I don't know if I should be amused or worried about the new controversy surrounding the ISO and ARF "competing" initiatives to improve online research quality. According to Research Magazine, "Erich Wiegand, chair of the ISO working group developing online access panel standards, has voiced his concern over the news that ... http://insights20.com/2007/08/08/dont-confuse-online-research-and-online-access-panels/ Nielsen scraps Web page view rankings - Yahoo! News Says Steve Rubel: page views are officially dead (tags: nielsen measurement research) Share This http://insights20.com/2007/07/11/links-for-2007-07-11/ My friend Julien Braun just launched in France a new ad network called BlogBang . BlogBang is a marketplace for advertisers, "creatives" and publishers (bloggers). An advertiser submits a creative brief, "creatives" (consumers, agencies, etc) generate their own commercial (mostly video), which show on the publisher's blog. ... http://insights20.com/2007/07/09/blogbang-a-network-for-consumer-generated-advertising/