This post is way overdue - I should have published this post a month ago instead a keeping it as a draft for so long. However, I just read a post from Peter Daboll, Yahoo’s Chief of Insights about the end of page views, and it reminded me of this luncheon.
I assisted the Media […]
Archive for the 'measurement' Category
Internet Research Panel Luncheon at the Media Research Council of Los Angeles
Published by Olivier December 21st, 2006 in measurement and market research. 0 CommentsIs market research ready for the future of TV?
Published by Olivier August 21st, 2006 in measurement, market research and entertainment. 0 CommentsI was privileged yesterday to assist the 58th Primetime Emmy Awards Ceremony at the Shrine in Los Angeles (auto-translation). To be more specific, it was the Creative Arts ceremony, so television television honored behind-the-scenes workers: makeup artists, casting directors, sound editors, set designers, special effect engineers, editors, and of course animators…
As I was watching […]
I was reading an interesting article from WebmetricsGuru about how Podcasting News misinterpretated the results of a recent Nielsen//NetRatings study, when my attention was caught by a Google ad for the site “Change the sample“. Being the head of sample at a research agency, this is typically the kind of catch phrase that speaks […]
Johnny Depp vs Zinedine Zidane: bad boys’ weekend
Published by Olivier July 10th, 2006 in measurement, entertainment and womm. 0 CommentsAs the beginning approached, two modern heroes were getting ready for their return. Ready to invade our large and small screens. Johnny Depp as Jack Sparrow, four years after the unexpected success of the first Pirates of the Caribbean. Zinedine Zidane as the captain of French soccer team, eight years after their […]
About the power and speed of word-of-mouth: will Pirates 2 beat Aquaman?
Published by Olivier July 7th, 2006 in measurement, entertainment and womm. 1 CommentAs reported by the Hollywood Reporter Risky Biz blog, the critics are killing Pirates of the Caribbeans 2.
In a world where bad word-of-mouth can kill any movie, and text messages can do it faster than ever, the question is: what damage can bad critics do to a movie as expected as Pirates 2?
Let’s […]
Who cares about the the World Cup? Allez les Bleus!
Published by Olivier July 4th, 2006 in measurement and womm. 0 CommentsMatthew Hurst from Nielsen BuzzMetrics posted an interesting graph that shows how Football bounces back after one month of total domination. I agree with this analysis from a global point of view, but I can’t help noticing that his analysis is only based on English language expressions (”world cup”), while none of the 4 […]
Liveblogging from CASRO Technology - Day 2
Published by Olivier June 23rd, 2006 in measurement and market research. 0 CommentsInsights factory, GMI
The first presentation was from software/sample company GMI. Currently, the MR industry is used to stand-alone surveys that are done, shelved, forgotten. GMI believes that there is too much data, with too little relevance. On the other hand, there is a thirst for more information from end clients. GMI […]
