As I come back from my vacations in Europe, I thought that it would be good to resume blogging with some “philosophical” thoughts about happiness in this modern world…
I love most of the videos I watch on the TEDblog. The presentation below is particularly inspiring as we are moving to a new world of […]
Archive for the 'entertainment' Category
Will the long tail of choices make us all miserable?
Published by Olivier September 27th, 2006 in market research and entertainment. 0 Comments
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Snakes on the boxoffice?
Published by Olivier August 21st, 2006 in entertainment and womm. 0 Comments$15 million, nothing more. I anticipate that there will a lot of discussions today to try to explain the disappointing numbers. As Boxoffice Mojo points out today, “the opening was a bit higher than Anacondas: The Hunt for the Blood Orchid’s $12.8 million in August 2004, but below Red Eye, another plane-based thriller […]
Is market research ready for the future of TV?
Published by Olivier August 21st, 2006 in measurement, market research and entertainment. 0 CommentsI was privileged yesterday to assist the 58th Primetime Emmy Awards Ceremony at the Shrine in Los Angeles (auto-translation). To be more specific, it was the Creative Arts ceremony, so television television honored behind-the-scenes workers: makeup artists, casting directors, sound editors, set designers, special effect engineers, editors, and of course animators…
As I was watching […]
Johnny Depp vs Zinedine Zidane: bad boys’ weekend
Published by Olivier July 10th, 2006 in measurement, entertainment and womm. 0 CommentsAs the beginning approached, two modern heroes were getting ready for their return. Ready to invade our large and small screens. Johnny Depp as Jack Sparrow, four years after the unexpected success of the first Pirates of the Caribbean. Zinedine Zidane as the captain of French soccer team, eight years after their […]
About the power and speed of word-of-mouth: will Pirates 2 beat Aquaman?
Published by Olivier July 7th, 2006 in measurement, entertainment and womm. 1 CommentAs reported by the Hollywood Reporter Risky Biz blog, the critics are killing Pirates of the Caribbeans 2.
In a world where bad word-of-mouth can kill any movie, and text messages can do it faster than ever, the question is: what damage can bad critics do to a movie as expected as Pirates 2?
Let’s […]
