Nielsen scraps Web page view rankings - Yahoo! News
Says Steve Rubel: page views are officially dead
(tags: nielsen measurement research)
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Archive for the 'del.icio.us' Category
How big would the movie industry be if there were more screens?
A couple of weeks ago, the movie theater down street, which has 12 screens, was only playing Shrek, Pirates and Spiderman. And as a result, I didn’t go see a movie, thinking about how inefficient that distribution system is.
(tags: movie marketing distribution longtail)
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New Kid Forefront Sells to Decipher
Kristin Luck and her team join Decipher, another LA-based data collection agency. Kristin is the former co-founder of OTX and used to head what is now RSX, OTX’s data collection service bureau for research agencies.
(tags: otx rsx decipher)
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Facebook | Polls
After Vizu Answers, Facebook now lets advertisers create “targeted” (age, gender, geography) one-question polls on its increasingly popular social network. Interesting distribution and revenue-share model, which may compete with omnibuses at some point.
(tags: facebook polls research socialnetwork)
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Forget Big Brother: BrainJuicer is watching!
I generally like the new products BrainJuicer comes up with, but this is really creeping me out…
(tags: bigbrother brainjuicer marketresearch uk)
Exchange Evaluation Program
MRA launches a BizRate for market research. I am curious if research clients will agree to play the game of transparency…
(tags: marketresearch mra)
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Ciao Splits in Two
In 2000, we launched a division of Ciao called Ciao Consumer Access, which turned the shopping community into a sample provider, resulting in its acquisition in 2005. After today’s split, the next logical step is for Greenfield to sell the Ciao portals.
(tags: ciao greenfield panel sample)
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WorldOpinion - More ARF Annual Convention and Expo Coverage
The Innovation of (Product) RED, presented by Julie Cordua, RED VP Marketing, and my friend and colleague from OTX, Alice Gold.
“To convince businesses to get involved, the marketing plan has to make good business sense. RED receives 40-50% of product
(tags: red otx)
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ARF Session - Is Online Research the End of Research Quality?
10% of ComScore panelists who took surveys accounted for 81% of surveys taken in a two week period! I am always skeptical about ComsCore data, but that’s the only data available…
(tags: quality panelmanagement)
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DRNO by MrWeb - research news frame from email link
“Unilever only considers moving projects online when half a country’s population has Internet access.” Most Western European countries are near that mark!
(tags: online research)
FOX to Interrupt Commercial Breaks with Animated Programs
FOX and other networks are now trying to lure viewers not only to their shows […]
OTX Poised for Future Growth
OTX announced today the arrival of 5 senior hires. I am very excited to be able to work with such new talents.
(tags: otx)
XM - OTX
XM has announced it has ended its relationship with Arbitron and will instead be using Online Testing Exchange (OTX) for measurement.
(tags: xm audiencemeasurement measurement otx)
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