Archive for the 'blogging' Category

Blogbang: a network for consumer-generated advertising

My friend Julien Braun just launched in France a new ad network called BlogBang . BlogBang is a marketplace for advertisers, “creatives” and publishers (bloggers).
An advertiser submits a creative brief, “creatives” (consumers, agencies, etc) generate their own commercial (mostly video), which show on the publisher’s blog. Example here or here. […]

The iPhone, bigger than Iraq and Beckham on the blogosphere

It is scary to see how the blogosphere prioritizes news.

I mean, isn’t it obvious that Beckham’s arrival in Los Angeles should have been the big event of the week?

Photo: AEG
PS. I am happy with T-Mobile, my Ipod and my Blackberry. The Iphone looks beautiful, but don’t count on me to spend $600 on something […]

Christmas in Kansas City, Missouri

I am back from Christmas celebrations in Kansas City. For those of you who are not familiar with the US geography (and apparently I was not), the capital of Kansas hapens to be in Missouri! To be more accurate, there are in fact two “Kansas City”, one in Kansas and one in Missouri, […]

Splogs give smarter comments

Like spam, splogs are getting smarter every day. According to sources, 10% to 20% of blogs are actually splogs, and the phenomenon is gaining momentum (to a point that some even think the blogosphere is contracting). As most bloggers, I have become used to the daily routine of deleting spam comments. It […]

Welcome to the new market research blogs

Bloggging is becoming more popular in the market research industry. In the last few weeks, I have added the following news blogs to my blogroll:
- Merrill Dubrow from MARC
- Sam Winstanley from SPSS
- Nigel Hollis from Millward Brown
- Mark Kupferman at MarketResearchTech
- Jon Briggs from TNS
I have learnt so much from my readings and […]

Email marketing company plagiarizes Max Kalehoff

I hoped that the transfer to my new host would be faster, but I am having problems transfering my domain from Godaddy to BlueHost - hopefully, the relaunch will probably be for next week.
In the meantime, I wanted to spread the word about this story which is quite shocking. Max Kalehoff, the VP of […]

Insights 2.0 powered by Wordpress coming soon

After a few weeks experimenting with Blogger, I have decided to take blogging to the next level and will come back soon with a new version of Insights 2.0 powered by Wordpress.
insights 2.0 insights2.0 wordpress blogger blogging
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About Insights 2.0

The way people interact with brands and consume has been changing in the recent years, with globalization and technology. And as the consumers change, the practice that try to understand them, marketing research, must also change.
Insights 2.0 is my modest contribution to this necessary evolution. Although I have been one of […]



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