There is a short op-ed article from Abi Fuller of Acumen Fieldwork in a special insert “Fieldwork in focus” of Research Magazine.
The article is called “If you want to know, ask a virgin”. Although it was written in the context of traditional focus groups, it resonates well for quantitative (and online) because it states […]
Author Archive for Olivier
John Stewart on polls (and respondent cooperation)
Published by Olivier January 18th, 2008 in market research. 1 CommentKudos to John Zogby to respond with a lot of humor. According to John, they called 6,000-7,000 people for a sample size of 850 respondents. If it’s true, that’s rather good…
In the meantime, AAPOR investigates…
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In a recent post, I expressed my skepticism about the fad of branded social networks, where marketers expect people to “engage” into “authentic conversations” with a toothpaste or a new checking account. The Wall Street Journal’s Emily Steel covered the topic today. While Emily’s article is a nice introduction to the WSJ’s general […]
Merrill Dubrow lists four reasons why the market research business is broken:
1. Length of questionnaire
2. Boring, repetitive, poorly written surveys
3. Declining cooperation rates
4. Great variation in quality across online sample providers
He then asks a very simple question: what can we do about it?
I […]
Maybe a Panel Peak, but no peak yet for survey takers
Published by Olivier October 6th, 2007 in market research and sample. 3 CommentsRay points to an interesting post from Pete Comley about what he calls “Peak Panel” in reference to “Peak Oil”. Pete Comley is one of the researchers that inspires me most for his original thinking. I can’t recommend enough the reading of his paper “the game we play” from last year’s ESOMAR conference, […]
Kids like to party, so let’s build some walls
Published by Olivier September 25th, 2007 in market research. 1 CommentAt first, this sentence doesn’t make so much sense… But it’s more or less the kind of things I have been hearing in the past few months.
I give you the logic: online communities and social networks have never been so popular, and people go increasingly online to socialize. So… brands should […]
Bacn vs Spam
Originally uploaded by jted
I like new words when they help understand a new concept.
The concept of “bacn” needs to be understood by anyone involved in e-mail marketing, which, with 50% of market research being conducted via online access panels, includes market research professionals.
From Wikipedia:
Bacn […]
Don’t confuse “online research” and “panel research”
Published by Olivier August 8th, 2007 in market research and sample. 0 CommentsI don’t know if I should be amused or worried about the new controversy surrounding the ISO and ARF “competing” initiatives to improve online research quality.
According to Research Magazine, “Erich Wiegand, chair of the ISO working group developing online access panel standards, has voiced his concern over the news that the Advertising Research Association (ARF) […]
Nielsen scraps Web page view rankings
Published by Olivier July 11th, 2007 in del.icio.us. 0 Comments
Nielsen scraps Web page view rankings - Yahoo! News
Says Steve Rubel: page views are officially dead
(tags: nielsen measurement research)
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How big would the movie industry be if there were more screens?
A couple of weeks ago, the movie theater down street, which has 12 screens, was only playing Shrek, Pirates and Spiderman. And as a result, I didn’t go see a movie, thinking about how inefficient that distribution system is.
(tags: movie marketing distribution longtail)
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