insights 2.0

There is a short op-ed article from Abi Fuller of Acumen Fieldwork in a special insert “Fieldwork in focus” of Research Magazine.
The article is called “If you want to know, ask a virgin”. Although it was written in the context of traditional focus groups, it resonates well for quantitative (and online) because it states […]

In a recent post, I expressed my skepticism about the fad of branded social networks, where marketers expect people to “engage” into “authentic conversations” with a toothpaste or a new checking account. The Wall Street Journal’s Emily Steel covered the topic today. While Emily’s article is a nice introduction to the WSJ’s general […]

Bacn vs Spam
Originally uploaded by jted

I like new words when they help understand a new concept.
The concept of “bacn” needs to be understood by anyone involved in e-mail marketing, which, with 50% of market research being conducted via online access panels, includes market research professionals.
From Wikipedia:
Bacn […]