Kudos to John Zogby to respond with a lot of humor. According to John, they called 6,000-7,000 people for a sample size of 850 respondents. If it’s true, that’s rather good…
In the meantime, AAPOR investigates…
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Archive for January, 2008
John Stewart on polls (and respondent cooperation)
Published January 18th, 2008 in market research. 1 CommentIn a recent post, I expressed my skepticism about the fad of branded social networks, where marketers expect people to “engage” into “authentic conversations” with a toothpaste or a new checking account. The Wall Street Journal’s Emily Steel covered the topic today. While Emily’s article is a nice introduction to the WSJ’s general […]
