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How big would the movie industry be if there were more screens?
A couple of weeks ago, the movie theater down street, which has 12 screens, was only playing Shrek, Pirates and Spiderman. And as a result, I didn’t go see a movie, thinking about how inefficient that distribution system is.
(tags: movie marketing distribution longtail)
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New Kid Forefront Sells to Decipher
Kristin Luck and her team join Decipher, another LA-based data collection agency. Kristin is the former co-founder of OTX and used to head what is now RSX, OTX’s data collection service bureau for research agencies.
(tags: otx rsx decipher)
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Facebook | Polls
After Vizu Answers, Facebook now lets advertisers create “targeted” (age, gender, geography) one-question polls on its increasingly popular social network. Interesting distribution and revenue-share model, which may compete with omnibuses at some point.
(tags: facebook polls research socialnetwork)
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Forget Big Brother: BrainJuicer is watching!
I generally like the new products BrainJuicer comes up with, but this is really creeping me out…
(tags: bigbrother brainjuicer marketresearch uk)
Exchange Evaluation Program
MRA launches a BizRate for market research. I am curious if research clients will agree to play the game of transparency…
(tags: marketresearch mra)
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