No Pirates or Shrek or Spiderman this weekend, but a tour at Celebration IV at the Los Angeles Convention Center, where thousands of fans celebrated the 30th birthday of Star Wars. Too bad I missed the Slave Leia belly dancing lesson and the costume pageant.
As a marketer and movie lover, it is hard not to be impressed by the passion that still surrounds the brand “Star Wars” - even after 30 years and a few mediocre sequels.
PS. Don’t miss the “Robot Chicken : Star Wars” special on AdultSwim on June 16th.
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