Tear down the Wall!

The May edition of Quirks Magazine featured an article by Mike Carlon, OTX’s new Vice President of Strategic Insights. Mike talks about the ‘wall’ between consumers and marketers, like in a focus group facility, and makes a case for tearing it down, just like in Pink Floyd’s The Wall…

The Wall

My first music concert was when I went to see Pink Floyd with my brother at the Stade Velodrome in Marseilles. The band was reuniting without Roger Waters after a long absence, and since then I have remained a loyal fan of the band. I saw them again in Barcelona in 1994 and saw Roger Waters at the Hollywood Bowl last year.

With such a good idea coupled with such great musical taste, I can only invite you to read the article.

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