Kudos to Luth Research for their social media experiments. They have opened a blog for their SurveySavvy panel. More interestingly, they have created a short recruitment video to entice people to join their panel and take surveys.
I personally find the video kind of lame, but at least it’s an interesting experiment and, more importantly, SurveySavvy is following up with a brilliant idea: let their members create new videos in a contest. I am curious to see if the “sample crowd” is compatible with the “Youtube crowd” and able to come up with creative videos. We will see…
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