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No Pirates or Shrek or Spiderman this weekend, but a tour at Celebration IV at the Los Angeles Convention Center, where thousands of fans celebrated the 30th birthday of Star Wars. Too bad I missed the Slave Leia belly dancing lesson […]
Ciao Splits in Two
In 2000, we launched a division of Ciao called Ciao Consumer Access, which turned the shopping community into a sample provider, resulting in its acquisition in 2005. After today’s split, the next logical step is for Greenfield to sell the Ciao portals.
(tags: ciao greenfield panel sample)
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Are market researchers so desperate to recruit new panelists willing to take their surveys that they need MySpace spam to do so? The spam I generally receive on my MySpace account is of three kinds:
- bands who desperately want me to listen to their music
- lonely girls in bikini who desperately want to meet […]
The May edition of Quirks Magazine featured an article by Mike Carlon, OTX’s new Vice President of Strategic Insights. Mike talks about the ‘wall’ between consumers and marketers, like in a focus group facility, and makes a case for tearing it down, just like in Pink Floyd’s The Wall…
My first music concert was when I […]
TV viewers outside the US can now discover Robot Chicken and other Adult Swim shows on Joost. So far, the show was only distributed in the US by Adult Swim and by Channel Four in the UK.
International distribution of content is one of the main benefits of Joost and similar platforms in preparation. […]
Patrick Glaser from CMOR asked me to participate in a message board about non-response in panel research.
For those of you not familiar with the differences between all US research organizations, CMOR is a non-profit organization, established in 1992 by the ARF, CASRO, MRA and AMA to encourage citizen participation in public opinion and […]
Joost continues to be very smart to create buzz around its launch. After the Private Beta comes the Public Beta, before a full launch anytime soon. Anyway, I have invites now, so if you want one, drop me a note.
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In the past few months, I have decreased the frequency of my posts at insights2.0. But don’t think that I have been an inactive blogger. Instead, I have spent some time on other pet projects:
- OTX Sample blog: I realized that some of my readers are my partners and clients at OTX, and that […]
Kudos to Luth Research for their social media experiments. They have opened a blog for their SurveySavvy panel. More interestingly, they have created a short recruitment video to entice people to join their panel and take surveys.
I personally find the video kind of lame, but at least it’s an interesting experiment and, more […]
