consumer insights reloaded
WorldOpinion - More ARF Annual Convention and Expo Coverage
The Innovation of (Product) RED, presented by Julie Cordua, RED VP Marketing, and my friend and colleague from OTX, Alice Gold.
“To convince businesses to get involved, the marketing plan has to make good business sense. RED receives 40-50% of product
(tags: red otx)
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ARF Session - Is Online Research the End of Research Quality?
10% of ComScore panelists who took surveys accounted for 81% of surveys taken in a two week period! I am always skeptical about ComsCore data, but that’s the only data available…
(tags: quality panelmanagement)
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DRNO by MrWeb - research news frame from email link
“Unilever only considers moving projects online when half a country’s population has Internet access.” Most Western European countries are near that mark!
(tags: online research)
FOX to Interrupt Commercial Breaks with Animated Programs
FOX and other networks are now trying to lure viewers not only to their shows […]
OTX Poised for Future Growth
OTX announced today the arrival of 5 senior hires. I am very excited to be able to work with such new talents.
(tags: otx)
XM - OTX
XM has announced it has ended its relationship with Arbitron and will instead be using Online Testing Exchange (OTX) for measurement.
(tags: xm audiencemeasurement measurement otx)
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ResearchBuy - The Marketplace for Custom Research
Interesting attempt to modernize the market research buying experience - which is a good cause. My understanding of the term “custom research” is that is requires tailor-made solutions that cannot easily be entered in a template FRQ page, but let’s give
(tags: marketresearch)
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