consumer insights reloaded
Closing release windows could boost film profits
According to an academy research conducted in Germany, a three-month window would increase the film profits overall, but would reduce exhibitors’ profits by 40%. Home entertainment would be the big winner…
(tags: movie marketing)
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MediaPost Publications - Arbitron Finds People Like Ads On The Silver Screen More Than TV Screens - 03/09/2007
Another biased survey pretending to demonstrate that movie goers like cinema advertising. I wonder who this type of press releases harm most: movie goers, the movie industry, marketers, or the research industry? But if it can […]
does it suck?
Via Datamining. Simple but smart sentiment analysis tool
(tags: sentiment analysis datamining)
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Global Terrorism’s Dramatic Rise » Point by Fascinating Point
Via Datamining. Great visualization of terrorism fatalities since 1998. I am not so sure though about the interpretation of data (that Abu Ghraib photos was the triggering factor of the rise since 04)
(tags: terrorism politics visualization)
How the world really shapes up | the Daily Mail
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Bob Lederer’s Research Conference Report has a write-up of the presentation I gave in Barcelona in November at the 2006 ESOMAR Panel Research Conference.
The best way to read the article is to subscribe to the newsletter here. If you can’t afford to spend your time going to conferences (whether you have other things to […]
