-
Same market share as Pizza Hut for $200m less in marketing - it pays to focus on consumer experience and product quality! The worst is that i don’t remember ever seeing an ad for Wendy’s, despite their $374 million budget per year…
-
Google and Yahoo prefer to test online ads on a real small audience when more “traditional” methodologies involve interviewing a panel of respondents. The former methodology may be a better simulation to measure direct response while the latter can measu
-
Via information aesthetics - Funny though philosophical animated video version of “say it with charts”
-
If only we could target better and make more relevant ads, instead of this fight for our attention…
0 Responses to “links for 2007-01-16”