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Is this the end of closed/confidential concept screenings? In the research industry, protecting the confidentiality of concepts is all the rage. Are advertisers starting to understand all the free buzz and consumer insights they can get by being transpa
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If all advertisers broadcast crappy user-generated ads for the Super Bowl, I am not sure I will even care to TiVo the show this year…
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Although the most interesting learnings from WOMMA are the need to focus on customer service, listen to customers etc, most advertisers only hear “viral marketing” videos. Advertisers, if you are interested by word of mouth, start reading the Cluetrain M
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Who said the US sample market was saturated? Not Research Now, apparently…
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