http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/ consumer insights reloaded Sat, 11 Oct 2008 00:01:08 +0000 http://wordpress.org/?v=2.2.1 http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-22732 Blog de Netquest » Noticia » Laneo y el concepto de panel-multipanel Tue, 30 Jan 2007 23:56:02 +0000 http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-22732 [...] “Cualquier panel tiene una sesgo inherente debido a la forma en que ha sido captado, es incentivado, gestionado y nos comunicamos con los panelistas”. Ésta es la idea central de la ponencia que hará cosa de 3 meses dio Olivier de Gaudemar en el Panel Research 2006 de ESOMAR. Pues bien, un buen ejemplo de lo que comentaba Olivier es Laneo, un panel online con la siguiente propuesta: “Participa en encuesta y contribuyes a actividades de limpieza medioambiental”. [...] […] “Cualquier panel tiene una sesgo inherente debido a la forma en que ha sido captado, es incentivado, gestionado y nos comunicamos con los panelistas”. Ésta es la idea central de la ponencia que hará cosa de 3 meses dio Olivier de Gaudemar en el Panel Research 2006 de ESOMAR. Pues bien, un buen ejemplo de lo que comentaba Olivier es Laneo, un panel online con la siguiente propuesta: “Participa en encuesta y contribuyes a actividades de limpieza medioambiental”. […]

]]> http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-17107 Olivier Wed, 27 Dec 2006 06:32:17 +0000 http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-17107 Enric, I am glad that my presentation helped initiate a discussion. In fact, I still keep receiving comments, questions etc one month after the presentation, and the emails I receive really seem to indicate that this is something people have been willing to talk about for some time but didn\'t know where to start. I hope that great ideas will come out of all that. Please keep me posted about the progress of your concept, I am already curious. Enric, I am glad that my presentation helped initiate a discussion. In fact, I still keep receiving comments, questions etc one month after the presentation, and the emails I receive really seem to indicate that this is something people have been willing to talk about for some time but didn\’t know where to start. I hope that great ideas will come out of all that. Please keep me posted about the progress of your concept, I am already curious.

]]> http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-16342 Enric Mon, 25 Dec 2006 19:35:48 +0000 http://insights20.com/2006/12/05/esomar-panel-research-2006-multi-sourcing-benefits-and-challenges/#comment-16342 Hi Oliver, this is Enric Cid, marketing director at Netquest Spain. I believe you met our CEO, Germán Loewe, in Barcelona. The fact is that, since then, we have been debating about "Olivier's idea": every single panel has an inherent bias. Yet, we are trying to find out some ways to eliminate that bias, to create a "non branded" panel, so to speak… we have some interesting ideas now! We are working on a new concept: “panel –multipanel” One panel (with a common quality system) with multiple recruitment an incentives systems… ;-) Thanks Olivier, keep in touch! Best regards. Hi Oliver, this is Enric Cid, marketing director at Netquest Spain. I believe you met our CEO, Germán Loewe, in Barcelona. The fact is that, since then, we have been debating about “Olivier’s idea”: every single panel has an inherent bias. Yet, we are trying to find out some ways to eliminate that bias, to create a “non branded” panel, so to speak… we have some interesting ideas now! We are working on a new concept: “panel –multipanel” One panel (with a common quality system) with multiple recruitment an incentives systems… Thanks Olivier, keep in touch! Best regards.

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