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Kristin was my contact at OTX when I worked for Ciao, and she hired me to work in Los Angeles a couple of years. She is now launching her own boutique - good luck, Kristin.
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“Empowering”, “giving something in return”… At some point, brands jumping on the crowdsourcing band wagon will need to give people a reason to “participate”. This reminds me of the issues market researchers have been experiencing for a few years…
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