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“marketers think they have control over the marketing message. What they don’t realize is that for communication to have credibility in this sphere, it needs to be a two-way dialogue between human beings, not a one-way message from a marketing department
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Interresting methodological clarification from Comscore CEO about discrepancies between their ratings and metrics based on weblogs. I am still concerned by the impact of panel bias on their ratings
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