insights 2.0

Zelnick Media, owner of OTX, takes a stake in ITN Networks, a media sales company. ITN assembles customized national TV networks for advertisers from the commercial time it buys from local broadcast stations

Smart phones’ carried by recruited panelists pick up audio ‘watermarks’ encoded in signals by the broadcasters.

Major movie studios are ending long-term relationships with their Media Agencies, trying to find agencies that can find different ways to market them. Network and cable TV are still vitally important, but so are viral marketing, online and emerging media

The Davie-Brown Talent, a division of Davie-Brown Entertainment, created the DBI. The agency uses to the tool to rate celebrities and licensed characters based on a panel of 1.5 million consumers supplied by i.think inc.

The young webanalytics industry is trying to integrate site-centric data with user-centric data to better understand who site visitors are. Now they need expertise from market research professionals about how to collect and use survey data…

Companies whose marketing includes dialogues with customers increasingly have an advantage over companies whose marketing messages are expressed in monologues and exclusively rely on market research to understand consumers.