consumer insights reloaded
iMedia Connection: How to Talk WITH Your Customers
“marketers think they have control over the marketing message. What they don’t realize is that for communication to have credibility in this sphere, it needs to be a two-way dialogue between human beings, not a one-way message from a marketing department
(tags: social marketing)
Adrants » comScore Sets Metrics Record […]
Who said web 2.0 and consumer-generated media started with MySpace and YouTube? My previous company, Ciao, was probably one of the first websites in 1999 to solely rely on its members to provide content and one the first social networks: 7 years ago, Ciao members could not blog, but they could write reviews, comment […]
cgm: The “Conversational Crossroads”
About conversations, engagement, and sincerity
(tags: engagement cgm)
Engagement Audio Series: Mark Green of ACNielsen On Engagement Versus Attention
Mark Green talks about how recording Attention and datamining metadata might be the future of research. I can’t agree more.
(tags: nielsen attention marketresearch)
OMMA - Ross Levinsohn, FIM
What Happens Next? “nobody knows” says Ross Levinsohn, President, […]
As I come back from my vacations in Europe, I thought that it would be good to resume blogging with some “philosophical” thoughts about happiness in this modern world…
I love most of the videos I watch on the TEDblog. The presentation below is particularly inspiring as we are moving to a new world of […]
The Future of TV and the Movies
some $12 billion in ad spending is at risk due to DVRs
(tags: tv advertising)
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Lightspeed warns over wording of online survey invitations
This seems pretty obvious to me, but what is the conclusion of that study? No incentive or no details about survey topic? Neither? I am puzzled…
(tags: lightspeed incentive panelmanagement)
Advertising Age - Omnicom Media Group, Intel Partner on IP-Delivered TV Ads
Experiment aims at making TV as […]
Reality check: Television’s Popularity Is Still Growing
Led by Teen Girls, Americans Continue to Watch at Record Levels according to Nielsen Media Research
(tags: nielsen tv)
Movie Marketing Madness: Analyzing MySpace’s favorite films
You don’t need questionnaires and panels to conduct a smart segmentation for your product…
(tags: myspace movie marketing)
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Steven Pearlstein - Advertising’s New Idea: Don’t Push the Product; Pull the Consumer Instead - washingtonpost.com
“If you go to a coal company looking for an energy supply, you’ll get coal as the recommended solution. It’s the same with most advertising agencies. It’s what they do, the way they are organized and how they make […]
Google Study: Internet Directs Moviegoers
MarketCast’s study, commissioned by Google, shows that the web plays a key role for many consumers when they want to learn more about a movie, decide whether they want to watch it or not and look up show times and theatre locations. Although 17 percent o
(tags: movie marketing marketcast google […]
Clicking with consumers
For those who haven’t seen Ray Poynter’s presentation at Esomar
(tags: marketresearch buzz cgm)
PureSample
GMI’s initiative to share information about fraudsters
(tags: gmi panel)
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