insights 2.0

• Church of the Customer Blog: Snakes on a Plane: 5 lessons for marketers
  (tags: movie marketing soap)
• Is Fighting TiVo a Good Idea?
  The future of television and media convergence is obviously coming a little faster than we thought just a few years ago.
  (tags: tv tivo nielsen appolo advertising Mediamark)
• Techdirt: DVRs Still Not Killing TV, Just Making Ads Better
  (tags: tv tivo dvr advertising)
• Movie Marketing Madness: Snakes on a Plane post-mortem
  (tags: movie marketing soap)
• Advertising Age - Marketing Reality Check: Blogs, Pods, RSS
  “According to Jupiter Research, 7% of American adults write blogs and 22% read them.” “And while they read the online versions of their local papers, they also subscribe to Rocky Mountain News and several magazines — Reader’s Digest and women’s mags for
  (tags: marketing media)

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