I could not blog yesterday, so I could not reply to Ray Poynter’s excellent post about the future of research. This morning, Laurent Flores writes about the same topic of what both call Research 2.0 - I personally called it insights 2.0 back in June, so I will not surrender 
So: insights2.0, opinion2.0, research2.0? Today, Max Kalehoff criticizes the use of the buzzword 2.0.
Max, I agree with you to a certain extent, and I sometimes wonder why I chose this name for my blog (because the domain was free?)… But keep in mind that the research community is currently very isolated from the blogosphere and the Internet in general. It is a rather conservative community that is generally averse to disruptive changes. Let’s conduct a poll at next Esomar’s annual conference (where I can’t wait to hear Ray’s discussion): I bet that the majority of researchers have no idea what web2.0 is. Until it becomes an annoying buzzword, I believe that the “word2.0″ is a simple way to convey a simple idea: major changes are on the way in market research, let’s embrace those changes.
And as a conclusion to this post, I give you the future logo of insights2.0, courtesy of web2.0V2LogoCreatr. Please don’t be jealous:
0 Responses to “Consumer insights reloaded”