Is it that Apple could not come up with a new product as inovating as the iPod and needed to start a line of swimwear to keep its momentum?
No, this is just the picture of the homepage from the Czech Apple Store as reported by Adrants. So why am I mentioning this? Have I become conservative when I moved to the US? No, in fact, I just notice that this is very exciting news in terms of marketing for a brand like Apple which, until now, had a reputation for controlling its content very centrally from Palo Alto. I had to talked to local marketing managers for Apple who had expressed a certain level of frustration for not being able to have a real local strategy. Is this a drastic shift in Apple’s marketing strategy to grow in Europe, or is it just a mistake that will be taken care of when the buzz grows and Palo Alto hears about it? To be continued…
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