Matthew Hurst from Nielsen BuzzMetrics posted an interesting graph that shows how Football bounces back after one month of total domination. I agree with this analysis from a global point of view, but I can’t help noticing that his analysis is only based on English language expressions (”world cup”), while none of the 4 teams still in competition (Germany, Italy, France, Portugal)have English as a first language.
Football (soccer) is a patriotic game, and people support their national team first. When a national team starts to win, soccer fans are not the only ones to take to the street. When the team starts to lose, supporters quickly forget the competition and focus on something else. Let’s take the example of France.
The graph above shows a couple of things:
- 1.the interest in the competition overall increases very slightly as the French team progresses in the competition
- 2. interest and buzz are directly related to the proximity of a game (before and after): see how the 5 peaks relate to each of the 5 games plaed by the French team.
- 3. as the end of the competition gets closer, the buzz focuses on the French team (”Les Bleus”), much more than the competition itself. Since their victory over Brazil (July 1st), “Les Bleus” are even more mentioned than the world cup (”coupe du monde”) itself…
Tags: worldcup, world cup, nielsen buzzmetrics, buzzmetrics, france, buzz, wom, word of mouth, insights 2.0, insights2.0, market research
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