The market research press has not commented yet on the news, but this is big. By separating its Ciao Internet Survey Solutions and Comparison Shopping Businesses, Greenfield Online (SRVY) is doing a bold move that many financial analysts have been asking since the acquisition of Ciao last year. By spliting the two businees, […]
Archive for July, 2006
A new beginning for Ciao?
Published by Olivier July 25th, 2006 in market research and sample. 0 Comments
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Sample providers are so last millennium!
Published by Olivier July 24th, 2006 in market research and sample. 0 CommentsSteve Rubel from Micro Persuasion mentions that, according to the Associated Press, email is now a good way to reach an elder or send an attachment, but that younger generations now prefer IM, social networks such as MySpace or blogs to communicate.
I hear sample providers complain every day that they have problems reaching teenagers for […]
As market researchers, we take pride in the fact that we are listening to respondents, not trying to sell them anything. Not only is this important to gain the respondent’s trust, but also because researchers prefer to believe that they are social scientists, not car dealers.
However, it is obvious that submitting respondents to a […]
Academic study shows consistency in response mode is critical
Published by Olivier July 21st, 2006 in market research. 0 CommentsResearch Magazine mentions today in its newsletter an interesting paper from Nader Tavassoli, Associate Professor of Marketing at London Business School, and Gavan Fitzsimons, Associate Professor of Marketing at the Fuqua School of Business, Duke University funded by the Centre for Marketing at London Business School.
The article shows that people respond differently […]
I was reading an interesting article from WebmetricsGuru about how Podcasting News misinterpretated the results of a recent Nielsen//NetRatings study, when my attention was caught by a Google ad for the site “Change the sample“. Being the head of sample at a research agency, this is typically the kind of catch phrase that speaks […]
Johnny Depp vs Zinedine Zidane: bad boys’ weekend
Published by Olivier July 10th, 2006 in measurement, entertainment and womm. 0 CommentsAs the beginning approached, two modern heroes were getting ready for their return. Ready to invade our large and small screens. Johnny Depp as Jack Sparrow, four years after the unexpected success of the first Pirates of the Caribbean. Zinedine Zidane as the captain of French soccer team, eight years after their […]
About the power and speed of word-of-mouth: will Pirates 2 beat Aquaman?
Published by Olivier July 7th, 2006 in measurement, entertainment and womm. 1 CommentAs reported by the Hollywood Reporter Risky Biz blog, the critics are killing Pirates of the Caribbeans 2.
In a world where bad word-of-mouth can kill any movie, and text messages can do it faster than ever, the question is: what damage can bad critics do to a movie as expected as Pirates 2?
Let’s […]
Who cares about the the World Cup? Allez les Bleus!
Published by Olivier July 4th, 2006 in measurement and womm. 0 CommentsMatthew Hurst from Nielsen BuzzMetrics posted an interesting graph that shows how Football bounces back after one month of total domination. I agree with this analysis from a global point of view, but I can’t help noticing that his analysis is only based on English language expressions (”world cup”), while none of the 4 […]
