The way people interact with brands and consume has been changing in the recent years, with globalization and technology. And as the consumers change, the practice that try to understand them, marketing research, must also change.
Insights 2.0 is my modest contribution to this necessary evolution. Although I have been one of the early-believers (some would say pioneers) of online research by working for Ciao (now Greenfield Online) and OTX, I believe that we have only seen the beginning of a profound mutation in the way consumer insights are collected, analyzed and used. To get there, the entire profession must embrace the change, and this can only happen with an ongoing and active dialog. Except for the few evangelists of word-of-mouth marketing, there are only very few bloggers in the marketing research industry. I hope that, by opening the conversation, new ideas and new projects will emerge.
Tags: insights, insights 2.0, insights2.0, otx, greenfield, market research
Hi Olivier - looking forward to reading summary indeed…as we seem to be in line with importance of respondents’ value…
a bientot,
Laurent
Hi Olivier, you’re right. datamining is also the key for Media industry (and probably the third source of revenue). I hope you will provide some good figures